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Explore the different business model options you have. Create entirely new industries by changing the delivery model or revenue model, for example. Matt and Brandon review the choices you have when building your business model, and show you that new opportunities can grow from mixing and matching pricing strategies and other parts of your business model. Learn which business models lend themselves to automation better than others. All this and more from a great...
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Have you ever wondered if changing the layout of your website actually helps or hurts your sales? In part two, Matt and Brandon show you how to take out the guess work and optimize your website to sell even more, with Split Testing (or A/B testing). Then imagine watching your customers browse your website to find out what catches their eye and what they click on most. Using tools like Heatmaps, and Click Density Analysis shows you what your visitors are doing....
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Learn how to measure real business results from your website, email campaigns, and more. In this episode, Matt & Brandon talk about using Google Analytics, campaign tracking, and email autoresponders to track measurable goals for your website. Enable yourself to take action by analyzing actionable metrics, and segmenting your data.
Links from the show:
Google Analytics
Google Campaign Url Builder
Klout
Yahoo Analytics
Omniture
Campaign Monitor
Mail...