SEO (Search Engine Optimization) is one of those skills we think EVERY entrepreneur should know. Its in the top 5 for sure. The future of business will always have an online component. Getting traffic to your site can be the difference between success and failure. Matt and Brandon spend 2 full hours discussing both basic [...]

Summary: Ever wonder if you can control what is said about you on the internet? Well, you can’t. But that doesn’t mean you can’t control most of it. Don’t be passive about your reputation online. Be pro-active and learn ways you can mitigate negative comments about your brand. Matt and Brandon lay out all the [...]

Explore the different business model options you have. Create entirely new industries by changing the delivery model or revenue model, for example. Matt and Brandon review the choices you have when building your business model, and show you that new opportunities can grow from mixing and matching pricing strategies and other parts of your business model. Learn which business models lend themselves to automation better than others. All this and more from a great episode of Automate My Small Business.

Have you ever wondered if changing the layout of your website actually helps or hurts your sales? In part two, Matt and Brandon show you how to take out the guess work and optimize your website to sell even more, with Split Testing (or A/B testing). Then imagine watching your customers browse your website to find out what catches their eye and what they click on most. Using tools like Heatmaps, and Click Density Analysis shows you what your visitors are doing. Finally, get feedback directly from your customers with embedded surveys and apps that aggregate the voices of your customers automatically.

Learn how to measure real business results from your website, email campaigns, and more. In this episode, Matt & Brandon talk about using Google Analytics, campaign tracking, and email autoresponders to track measurable goals for your website. Enable yourself to take action by analyzing actionable metrics, and segmenting your data.

Want to expand your reach globally an increase sales? Then Google adwords might just be what you’re looking for. In this episode, Matt and Brandon explain how to use adwords with devestating effect. From REALLY targeting your keywords, to keeping your click through costs low, you can start driving more targeted traffic to your site and increase your sales all on a shoestring budget. So whether you’re familiar with adwords or not, this episode of the Automate My Small Business Podcast will help you understand adwords and improve your chances of generating even more income.

We’ve mentioned on the show a few times that we use a combination of Quantcast and Google Analytics to measure our web traffic. You can get some basic information about your site for free from Quantcast, and a lot more if you signup for a plan and pay them. It’s pretty surprising the data that [...]

Crowdsourcing is a relatively new term but the idea has been around for years and is a great way to automate your business. Imagine thousands of people all working for you, adding content to your website, generating spam notifications and generally helping to keep your small business website up to date and consistently fresh. To find out what other benefits crowdsourcing has to offer, Listen to Matt and Brandons discussion on this topic in the latest installment of the Automate My Small Business podcast.

The days of the static website are truly over, It’s replacement? Content Management Systems! The reason Content Management Systems are leading the way is that they give control back to its users.
Content is made in minutes and is available to the world in seconds. Wordpress is a CMS made simple for users but is powerful enough to run shopping carts ,communities and business websites, all thanks to the multitude of plugins and widgets freely available which really make this content management system a cut above the rest.

Businesses are starting to jump on the social bandwagon, increasing brand loyalty and expanding their reach to new customers.
Is it time for your business to join the party? How do you create a social media strategy? And, how can it be automated?
Twitter, Facebook, and You Tube are just some options available to businesses looking to keep their finger on the pulse and a hand outwardly extended to their customers. Brandon and Matt cover all the bases from reserving your brand name to going viral in this extra long episode!

Businesses these days need to be dynamic in order to survive. And without some form of dynamicism, the automated business model just couldn’t work. So how do I make my business more dynamic? Cloud computing! Cloud computing is a young technology, so don’t be surprised if you haven’t heard the terms cloud computing, cloud hosting or cloud storage. Cloud computing at this level is about moving your business to the web, allowing mobility and access to your business assets Globally. This is the way forward, so adopt it while it’s young. It will future proof your business and give you a fighting chance for success.

If you have a business that caters to a local area, REMEMBER! The world has moved online for finding products or services, even if you own an “offline” business. If you are still cold calling customers, you need tools that get the customers calling YOU! Your competitors won’t know what hit ‘em, or why your business is growing. Matt and Brandon talk about the tools to help grow your local business. From putting your business on Google Maps, to using Craigslist, and facebook for promoting your local business .

Lean Manufacturing, and Process Improvement are essential methodologies used by large corporations when eliminating waste from their processes. Learn how to apply the same philosophies to optimize productivity and eliminate time waste from your small business.
From task switching to fax machines, Matt & Brandon talk about the best ways to eliminate waste from your business and how these process improvements can help you to create a lean and efficient business that will save you time, effort and money.
So take what you learn from this AutomateMySmallBusiness.com podcast episode, and start eliminating some waste from your business today!

Project Management! What are the best project management tools and methodologies available and what are the most cost effective? In this weeks AutomateMySmallBusiness.com podcast Matt & Brandon discuss project management assets such as project management software and tools like microsoft project and basecamp. Learn the advantages of agile project management methodologies like scrum over traditional waterfall methodologies, and how these methods are executed in business to maximise the effectiveness of the development process and help get the project off the ground quickly.

This weeks AutomateMySmallBusiness.com podcast is all about Search Engine Marketing, SEO (Search Engine Optimization), and PPC (Pay Per Click). Matt and Brandon discuss the best way to drive customers to your business, whether its online or not. They discuss the tools they use and explain the best possible approach for targeting potential customers effectively and uncover some hidden gems that Google has to offer which is relatively unknown outside the online business world.